Catalog

The presenters will share an overview of the major methods for obtaining and using the Voice of the Customer, such as interviews, observation, QFD, KJ, Kano, and more. They will also help you relate them to your situation.
They will describe the “typology of customer contacts”, and help identify the best venues to obtain input from your customers. Ample time for Q&A will be provided. Networking and exchange of ideas will be strongly encouraged.
At the end of the session you will have the information to better design the strategy for obtaining customer input for your organization.
This workshop is ideal for organizations who wish to select a methodology for obtaining customer requirements, or for those who wish to understand
the trade-offs amongst various methodologies.